Who we are

Millions of users every day. 180 solutions in 34 countries on four continents. 1000 specialists shaping the digitalisation of the automotive trade. This is Porsche Informatik.

We combine decades of expertise in IT and the car trade with a holistic vision for the digital transformation of our industry.

Ready for change

Our agility is based on a modular system landscape and a learning organisation. This guarantees continuity, while also facilitating the transformational and disruptive business development of our customers.

Our open-source strategy for tailor-made applications creates a clear competitive advantage for the car dealerships, importers and financial service providers who depend on our systems around the world.

Future by Design

We are trendsetter and innovation driver: we build on proven state-of-the-art technologies, such as Java, TypeScript and Cloud, as well as development and operating methods such as Co-Creation and DevOps. And we engage intensively in Artificial Intelligence, Big Data, Virtual Reality, Voice Interface and more.

Focused on the customer

Our solutions are always centered on our customers: we design our solutions and processes to meet their requirements. Regardless of the channel they use to search for vehicles or services – we ensure that our systems offer a seamless experience.

Porsche Informatik is a subsidiary of Porsche Holding Salzburg, the largest and most successful car trading company in Europe. We have been a part of the Volkswagen Group since March 2011.

Digilab Italia

To provide a new, higher-quality service to the businesses that already work with CROSS. To offer optimum advice and support in all matters relating to the CROSS product to car dealerships. To accompany those who decide to use CROSS with a perfect introduction process to ensure a smooth system changeover. These are the goals of Digilab Italia.

Their achievement is ensured by Italian project managers and consultants who are well acquainted with the local circumstances and, above all, have comprehensive product knowledge.

Fit for “Future Retail” and digital transformation

Thanks to our close relationship with the manufacturers, we are directly involved in Volkswagen Group’s strategies for the future. This guarantees that the CROSS product will always comply with all forthcoming manufacturer and market requirements.

The Porsche Informatik DNA – our blueprint for success

Porsche Informatik is committed to observing all laws and internal regulations and to act as a responsible business partner and member of our society. This, of course, includes our strong commitment to uphold the correct principles and policies.


What is compliance?

Compliance means observing all applicable laws, regulations and internal rules. Compliance defines the legal framework and aims at preventing infringements before they happen.


What is integrity?

Integrity means doing the right thing on the basis of one’s own personal conviction – acting responsibly for the company, business partners and as a member of our society.

This is why integrity and compliant conduct are not only things our company aspires to – we rather consider integrity and compliance to be essential components of our corporate culture.


Whistleblower system

Compliance with legal requirements and internal rules is a top priority at Porsche Informatik GmbH and its subsidiaries. The success of our company is based on integrity and compliance. In order to live up to this claim, it is important to learn of and put a stop to potential misconduct by employees or other stakeholder. Click here to access the reporting channels.


In the 60 years since it was founded, Porsche Holding has acquired an outstanding reputation in more than 20 European countries, in China and in South America. Social responsibility and high ethical standards have made Porsche Holding what it is today: the most successful car distributor in Europe.

For Porsche Holding, as a globally active company, compliance means that in addition to obeying the law, employees also observe far more extensive moral principles. These principles are outlined in the company’s own Code of Conduct. They apply implicitly at all Group levels and in all countries where Porsche Holding operates.

Click here to see the Code of Conduct of Porsche Holding

Porsche Informatik Zahlen
continents 4
Countries 34
Services 180